Second Post

Applying: Market yourself effectively

Applying for an MBA course can be an arduous process. You will need to think and plan for it over the course of at least a year rather than a couple of months. The application process is good preparation for the MBA itself in that it requires sound planning, strategic thinking, organisational and persuasive skills and a lot of hard work. Business schools, admissions offices accept on average about one in every ten applications, thus, to maximise your chances, you must market yourself effectively.

Safety in Numbers
In view of the highly competitive nature of applying for an MBA it is advisable to apply to at least ten different business schools. Bear in mind that every contact you have with an admissions department is significant and it is important to create the right impression at all times, whether it be on the phone or in face-to-face meetings. Showcase your positive qualities at every opportunity. Demonstrate how you will contribute to your class and in what ways will you compliment the strengths of the school.

What is your USP?
Most people trying to get onto an MBA course will have strong academic records and it is therefore necessary to differentiate yourself in other ways. Evidence of leadership potential is something all business school admissions office will be looking for in applicants. Demonstrate how past work and life experiences have taught you some of the qualities needed to run a successful business. Emphasise the ways in which you will contribute to the diversity of the school. What elements of your character make you unique? This might include an interesting previous career or special talent that is relevant to the course.

Underline your strengths
Applicants will have the means to showcase their strengths through essays, interviews, recommendations and almost every contact you have with the business school. The essay is central to the application and provides a chance to demonstrate writing ability, to construct and maintain an argument, proof you have researched the school thoroughly and have conducted a complete self-assessment. Typical questions include; what are your strengths and weaknesses? What are your goals for the future and how can an MBA help you to reach them?

Letters of recommendation provide another avenue through which to market your strengths. It is a good idea to choose both references (you will require two) from ex bosses/colleagues as they will be in a stronger position to elaborate on your strengths than, for example, a professor who taught you some years previously. Don’t be tempted to go for a referee higher up the company just for the sake of it – you need someone who can accurately and effectively discuss your strengths.

‘Gift of the Gab’
Interviews can be another decisive factor in deciding between the success and failure of any given applicant. Schools need to know that as well as an impressive academic and work record, candidates are able to articulate their opinions and demonstrate good interpersonal skills.

These qualities are fundamental to the senior management positions which MBA applicants aspire to. Use the interview to further your chances and raise your stock. Try to build a rapport with admissions staff and use the time to address any misgivings you feel they might have about your application.

Don’t be afraid to market yourself, this is what you will be doing to employers at a later date so it is something admissions offices actively look for. Effective marketing could get you into a more prestigious school than your strengths might otherwise allow.